Double 11 founder Zhang Yong Ali to eight years crossed the itch imjpmig

Double 11 founder Zhang Yong: Ali how crossed the "eight year itch" Alibaba Sina Technology Group CEO Zhang Yong Zhang Jun in Hongkong in October 21, 2016, super typhoon "hippocampus" strikes, storm, Hongkong street shops closed, few pedestrians. In the Tmall 2016 double 11 day launch ceremony of media, ushered in the departure fully cancel. For Tmall, the typhoon is fabulous, Hongkong compatriots spent in shopping in Tmall." One can not go out because of the choice of the brush Tmall media counterparts half jokingly said. History may always be similar. In the spring of 2003, SARS raged, and the economy entered an unprecedented winter. And Taobao was born at this time, and homeopathy grow. But even if there is God help, has gone to the eighth year of the double 11 are also facing the outside world innovation fatigue, slowdown, overdraft consumption and other questioned. After the first attempt at the party last year and the opponents were followed up, the 11 can also play what new tricks? China’s overall electricity supplier turnover growth for three consecutive years of decline, after last year’s $91 billion 200 million, this year’s growth is still much space? Platform and merchants blindly pursue trading figures, consumer impulse consumption in the end what? These 2015 double 11 "seven year itch" the wind of public opinion seems to be exactly the same, but after Ali went to eighth years in the 11 question that must be answered. In 2015, the founder of double 11 just took CEO Zhang Yong, seems to have the answers: "Ali has been able to come today, because we have a dream and I dare to enterprises, as CEO is to dare to dream." This is Ma had smiled and said "push down hell" CEO last year has surrendered his answer. Both the Hangzhou Beijing home court open globalization, is the first time the party will form shopping and entertainment combined, or mass customization operation deep consumption ability, let double 11 from the theme to the content into a new stage. The final turnover hit the highest point of 91 billion 200 million yuan, an increase of up to 59.7%. In fact, for Ali, double 11 is no longer a discount shopping festival. Zhang Yong is more willing to position it as a carnival. Compared with shopping, he is more willing to see double 11 become a way of life. But it’s hard for Zhang Yong to get involved in the carnival. Although every year in 11, but he was late at night and more experience, technical team struggling to work together, and when found to buy goods has no inventory. 2011 double 11 encounter midnight cry, problems of zero inventory system, and he even stayed up all night repair team. One year, grab a headset, became his closest to the "Carnival" moment. The following is an interview with the Alibaba CEO Zhang Yong (edited by Sina Technology): will participate in 11 double met midnight cry: you ask each year as consumers in 11? Which year was the most impressive? Zhang Yong: of course I’m involved in double 11.相关的主题文章: